Paramount Coffee Project was established as a collaboration between Jin Ng of Paramount House, Mark Dundon of Seven Seeds and Russell Beard of Reuben Hills. Opening in Surry Hills, Sydney in 2013, together they envisaged a space which would showcase the variety of styles and approaches in quality coffee. The café is a collaborative project to look at coffee differently in a café environment. Education and exploration of roasting styles, brew methods and coffee/cafe approach is the aim.
PCP is a cafe presenting exceptional local and international roasters presented in an unbiased and educational format. It is a platform for establishing connections and creating relationships between local and international roasters, farmers and brewers. PCP creates a way to cross-promote from a neutral perspective with only the integrity of the coffee in mind.
On a day-to-day basis PCP is a cafe which focuses on unique, delicious food and exceptional customer service. As a result there is a real emphasis on the quality of the coffee and paying tribute to all the hard work it takes to get the coffee in the cup. We strive for this quality to filter down through all aspects of the business.
After success in Sydney, PCP has chosen to take their format to Los Angeles and present to an American audience. Keeping with the specialty coffee and food format of a typical Sydney/Melbourne Café, we are excited to be bringing PCP to LA.
PCP LA is being designed by Sydney-based architect Alana Cooke, with graphic design by Webuyyourkids.